You should create boards that make sense for your brand. Whether you establish your board as a place for your own products or simply as a space for inspiration, Pinners can choose to follow your board and see new pins your brand adds on their feed. These can be made public so that other Pinners can find your board in search results when on the lookout for new ideas or products. Pinterest boards are used to organize your pins and curate related content. If your brand is looking for some product photo tips, check out this blog. Make your photos eye-catching and brand-centric so that pinners become interested in learning more. With 90% of Pinners saying that Pinterest helps them decide what to purchase, it should come as no surprise that your Pinterest marketing must include high-quality photos and videos that show your products in the best light. Most importantly, verify that your website is displayed on your profile to drive traffic. Following the same fonts and color schemes throughout your profile is essential and you should choose a cover board that best represents your brand. Your bio and profile photo should be consistent across your other social media channels, so that part should be easy. It should be clear to users that this is your company’s profile as soon as they reach your account.
After all, 70% of Pinterest users say that they discover new products on the platform - so be sure your brand is one of them! Get the most out of your Pinterest marketing efforts by following some (or all) of these 9 tips: 1. And for a site built on the premise of creativity, uniqueness and engaging content, that’s exactly what your brand should aspire to when building out your marketing strategy. The possibilities are endless when it comes to Pinterest marketing.
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